Sustainable Reference

Profile Information

DEMO Fall 2012
Market Segment
Funding Amount
Product Description
SURE! (Sustainable Recognition) is a crowdsourced sustainability ranking for products, lifestyles, companies, cities, etc. Users earn and save money by being the most sustainable. SURE! interconnects all the pieces in your environment allowing everyone to benefit from others being more sustainable.
Funding Round
Funding Details
Sustainable Reference has received: $450,000 in government-backed softloans; $230,000 in grants; $190,000 in loans; $130,000 in private investment. Due to its R&D activity it can deduct $126,000 in taxes.
No direct competitors
Market Opportunity
There are many sustainable certifications in the market but they apply to verticals and are easy to game. SURE! creates a common ground allowing to literally compare an organic apple with a city. It´s designed for organic international growth and it has 10 levels of quality control to minimize misrepresentation.

Company Contact

Company Address
181 Fremont St.,San Francisco, CA, 94105
Primary Phone
Officer One
Andy Bäcker - CEO
Officer Two
Officer Three
Officer Four
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