Profile Information

DEMO Fall 2013
Market Segment
Funding Amount
Product Description
Pictrition is a game that helps you lose weight. It leverages the powerful mechanics of a food journal, without having to tediously input every detail of your diet. Just take pictures of the food that you eat, earn points for choosing healthier options and compete with friends and family.
Funding Round
Funding Details
Seed: $100K Convertible Note Angel Investors: Brett Hurt, Larry Walker, Jeff Jackson, Brant Barton, Dr. Brad Brenner Incubator: Capital Factory
Jawbone Up, MyFitnessPal, Loseit, Fitbit, Weight Watchers, Spark People, Dailyburn
Market Opportunity
Last year, over 100 million Americans spent $60 billion unsuccessfully attempting to lose weight. Pictrition is a new approach that turns weight loss into a fun game. It's creating long term habits and an emphasis on quality, not quantity. Pictrition is setting the stage for a true personalized health experience.

Company Contact

Company Address
701 Brazos St. Suite #1601
Primary Phone
Officer One
Arthur Olaya - Co-Founder & CEO
Officer Two
Taylor Pechacek - Co-Founder & COO
Officer Three
Officer Four
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