NextUser

Profile Information

Conference
DEMO Enterprise 2014
Market Segment
Advertising + Marketing
Funding Amount
$500,001-$1,000,000
Product Description
NextUser delivers relevant customer experiences combining user data and interactions. We help online businesses maximize user conversion, retention and growth. Our web-based platform assists marketers in triggering the right message through the right channel at the right time without the need for ongoing technology resources.
Funding Round
Angel
Funding Details
Kima Ventures - $150,000; SVG Syndicate - $25,000; Friends & Family - $525,000.
Competitors
1) Marketing Automation: Eloqua, Marketo & Pardot. Focus is to only “automatize” and align their client’s internal sales process using linear approaches with limited outreach 2) Analytics & Profiling: KissMetrics, Mixpanel, Totango and Evergage. Focus on delivering individual insights and visualization of user profiles. There is no decision management, nor pro-active recommendations for customer treatments 3) Smart Email and Message with Analytics/Profiling: Sailthru, Intercom.io and Customer.io. They lack of data aggregation, user data remains in silo’s. Offering minimal communication channels (Email and In Page Message), are very linear (campaign based), with no re-evaluation over time of the workflows.
Market Opportunity
NextUser solves the universal marketer's challenge around data management and campaign orchestration. User data is silo’d across disparate internal/external systems. Data isn’t connected to channels to deliver comprehensive marketing messages across all user touch points. Campaigns take time and resources to deploy, impacting their time to market.

Company Contact

URL
http://www.nextuser.com
Facebook
Twitter
@nextuser
LinkedIn
Contact
m@nextuser.com
Company Address
365 Vermont Street 94103 San Francisco - CA
Primary Phone
408-605-8755
Officer One
Matthieu Dejardins - Founder & CEO
Officer Two
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Officer Three
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Officer Four
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