PR Newswire offers Free National Press Release to each Demonstrator

Who is PR Newswire?

PR Newswire is the official news service for DEMOfall 09 and a trusted resource to assist each demonstrator maximize the PR and marketing opportunities at the event. Pioneering the commercial news distribution industry 55 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices worldwide.

Why use PR Newswire?

PR Newswire will help tell your story through industry-leading PR and marketing tools, and enhance your DEMO launch experience by:

Driving traffic to your Web site
Connecting your launch message to national media and prospective customers and investors
Creating more visibility for your business on search engines, news portals and online databases

What is PR Newswire offering?

PR Newswire is offering each demonstrator a complimentary national news release ($680 value). In addition, special event discounts will be offered on key marketing tools to punctuate your event campaigns. These discounts include:

Discount pricing on multimedia services
Discount pricing on electronic press kits
Free, first-time, first-year membership to PR Newswire ($195 value)

For additional exposure, all DEMOfall 09-related news distributed via PR Newswire will be featured on the DEMO Web site. Over the years, media have become more accustomed to accessing information online, making this virtual pressroom so important.

What is the complimentary offer?

Send one 400-word news release about your company, product, and participation at DEMOfall 09, free of charge ($680 value) over the US1 newsline, PR Newswire’s premium national circuit. This news release can be connected to many social media Web sites such as Technorati, digg it, and del.icio.us to name a few, and will also reach:

5,000+ key traditional media points (newspapers, radio & TV stations, business media)
Bloggers
The investment community
4,000+ online databases and Web sites (Yahoo!, MSN, C|net, AOL, and the official DEMO Web site)

After distribution of your press release, you will continue to benefit. Each complimentary release will receive:

Media Monitoring for 30 days, which scans thousands of online publications to track your media pickup 24/7 for the keywords and search criteria you select
Search Engine Optimization (SEO), which optimizes your release for higher results on the Web's leading search engines and extends the life of your release for up to six months
Premium Visibility Reports, a new interactive data dashboard that helps companies and organizations assess the full impact on media and online and investor audiences of press releases issued via PR Newswire

Click here for additional services from PR Newswire.

Take advantage of the PR Newswire offer in three steps

Create a PR Newswire account.
- Fill out this form, including billing information, and submit it to PR Newswire for processing. Billing information is needed to cover any charges outside of the first 400 words of the complimentary release*, additional services ordered, or additional releases distributed during or after DEMOfall 09.
- Don’t forget to mention DEMO when submitting your membership application to ensure first time new members receive free-first year membership.
- Account numbers and instructions on how to submit a release for distribution will be E-mailed to new members upon signing up.
- Current PR Newswire members may use their established account for their complimentary release and any other services ordered for DEMOfall 09.
Write and submit your release for distribution.
- As the event draws near, prepare your news release and submit it to PR Newswire for distribution. When you send in your release for processing and distribution, simply mention DEMOfall 09 to receive your benefits. But remember, complimentary releases may not be distributed until September 22, 2009 at 7 a.m. Eastern per DEMO’s embargo rules.
- Agencies may submit a complimentary release on behalf of a client who has been chosen as a demonstrator, or may choose to establish membership on behalf of their client.
Review supplemental PR Newswire services integral to a DEMO launch.
Click here to learn more about these services and benefits.

* All complimentary releases over 400 words will be subject to overage charges at no discount. Overage charges are applied to each additional 100 words over 400 ( Overage: $185 per 100-word increment). For example, overage charges for a 600-word news release sent to the US1 newsline will be $370 ($185 x 2).

Suggested Marketing Timeline

Upon acceptance: Set up your PR Newswire account (if you don’t have one) and review supplemental services.
Week of August 31st: Confirm PR Newswire membership, and consider using PR Newswire’s electronic press kit.
Week of September 7th: Finalize media outreach strategies (via news releases, multimedia projects and electronic press kits).
Week of September 14th: Schedule release distributions and confirm marketing plans for DEMOfall 09.